About Cited

Cited is a tallier of answers. We watch the AI answer engines — ChatGPT, Claude, Gemini, and Perplexity — and tally which brands they name when people ask the questions your customers actually type.

The premise is simple: the answer engines are the new front page. When someone asks “what’s the best outdoor jacket brand?”, the companies that get cited win, and the ones that don’t disappear — quietly. Cited turns that invisible contest into a leaderboard you can read at a glance. Enter your brand, add the competitors you’re up against, and ask the question your customers ask. We query the engines, tally who they cited, and rank the results.

Cited is built for the people who can’t afford to guess: marketers tracking category share, founders defending a niche, agencies reporting on brand visibility, and brand teams who need to know whether the work is landing. No dashboards to learn, nothing to maintain — just a question, a tally, and a winner.

Cited is part of the Understack fleet, a collection of focused, pay-as-you-go tools built to do one job well.